Our city needs to promote local music. Promotion can be costly to maintain. We’ve designed Local Music Shelf to be a sustainable project for everyone involved.
We’ve opened up new sales channels for artists, which are local stores, as a way for them to cover the expenses of promoting their album. Artists may often profit from the sales, which is a double-win.
We’ve created two approaches that incentive stores to support the growing value of local music: consignment and wholesale. These approaches allow store owners to choose how they’ll get the most value out of our project. Consignment offers a risk-free approach, while wholesale offers are greater profit opportunity. With either approach, local stores are able to support and affiliate with many local artists in the Columbus, Ohio area.
Last, Local Music Shelf sustains our operation through fundraising support, and small setup fees from copyright holders who are joining the distribution. We cover our variable costs, such as logistics, printing, web promotions, restocking, and time through and a small percentage of sales. Overall, this is a “not-so-profitable” venture, but we believe our community needs it.